Burton Car Hire Privacy Policy

Data We Gather

Burton collects and processes various personal information types, including:

How We Utilize Your Data

Your personal information is used for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity and confirming that you meet our rental criteria. We streamline the processes for collecting and returning vehicles. We also manage payment processing, including deposits and any applicable charges.
• Customer Communication (Contractual Obligations and Interests):
  • We will send you booking confirmations, updates, and essential rental details. Our team is available to answer your questions and assist with support. We will inform you of any changes to our services or policies.
• Marketing Permissions and Legitimate Interests:
  • We may send you promotional offers, newsletters, and service updates with your consent or based on our legitimate interest. Opting out is always an option.
• Service Enhancement through Legitimate Interests:
  • Assessing website interactions to refine user experience and functionality. Gathering insights to improve our vehicle fleet and services.
• Regulatory Adherence and Legal Responsibilities:
  • Adhering to applicable legal and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Personal Information

• Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are required to safeguard your data.

Your personal information is not sold to third parties.

Data Protection Standards

At Burton, we prioritize the security of your personal information through a combination of technical and organizational measures. These include encryption, strict access controls, secure server configurations, and ongoing security assessments. Despite these efforts, please be aware that no electronic transmission or storage method can guarantee total security.

Data Retention Policy

Burton retains your personal information solely for the duration necessary to achieve the purposes outlined at the time of collection. This includes compliance with legal, accounting, and reporting obligations. The length of retention varies based on the type of information and the specific context of its processing.

Your Rights with Burton

Your rights under UK data protection law are as follows:

• Accessing Your Information: Obtain a copy of your personal information with us.

Contact us to exercise your privacy rights.

Cookies and Tracking Policy

Burton's website utilizes cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences via your browser settings at any time. This gives you control over your online interactions with our services.

Policy Changes

Burton may modify this Privacy Policy from time to time to align with changes in our operational practices or legal obligations. Any updates will be made available on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Contact Burton Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out.